Chapter 1: Attractive Things Work Better
Summary:
Visceral, behavioral, and reflective are three levels of processing. A design also needs to balance creativity and focus; when focus is low, creativity can be higher, but when a task requires high levels of focus, creativity should be low.
Discussion:
I'm optimistic about this book so far. It's a little different than the previous, but I'm worried that he'll repeat himself throughout the book again. This chapter was interesting I thought.
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