Chapter 2: The Multiple Faces of Emotion and Design
Summary:
Visceral design is tied to attractiveness, behavioral design is related to efficiency and pleasure of use, and reflective design is personal satisfaction, memories, and self-image. No matter what, no single design will satisfy all users, thus market segmentation becomes very important. Lastly, designs must balance what people "need" and what people "want," and this is not an easy task.
Discussion:
So far I enjoy this book more than the previous book by Norman. This one seems more practical and less obvious. I have never thought of designs specifically in the three dimensions he proposes, so I find reading about it interesting.
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