Chapter 3: Three Levels of Design: Visceral, Behavioral, and Reflective
Summary:
Visceral design is the built-in attractiveness, in which physical features dominate. Performance and use dominate in behavioral design, while attractiveness and rationale do not factor. Finally, reflective design is all about the meaning of the product, and how it connects with the user.
Discussion:
This chapter was very boring. I felt like it was just a repetition of all the things from the previous two chapters. Norman repeated himself highly in the previous book; I hope he does not do that in this book.
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